Psychology of Gifting Flowers

Psychology of Gifting Flowers

It's Valentine’s Day, and you are visiting your regular flower shop, maybe buying the same bouquet of flowers you bought last year for your partner. As you leave the shop you think to yourself, ‘Why do I even do this?’, ‘Why do I do the same thing every year?’ Generally, a question that has troubled many people is, “Why do we give flowers as gifts?” or more interestingly “Why do we give people flowers, when we know the flowers are going to die soon?”

The first reason why we gift flowers is because we understand the power of giving and how it could make someone happy. When you receive a flower, you are not only happy because you have a flower that you did not once have. You are happy because someone was considerate enough to think of you, take time out of their day to choose flowers they think you might like and then present them to you with a smile.

The consideration of the person is the essence of the gift. If you know that someone did not prepare a present for you and later on gifted it to you, you will not cherish the gift as much as if you received it from someone who actually cared. This is the first reason why people gift flowers. We gift flowers because we want to show people that we care.

Another reason why we gift flowers is because flowers are a symbol. By gifting flowers, we are not only giving them a physical flower, we are giving them an idea, emotion or a feeling. When you love someone, you gift them a rose, as the flower rose symbolises love. Calla Lily is a symbol of innocence and purity; hence, it is used in weddings, especially in the bride's bouquet. Carnations represent a woman's love, beauty and pride, so it is a norm to gift our mothers carnations on Mother's Day. We gift flowers because we wish to transmit an emotion or idea.

If you’ve ever wondered why flowers are a good gift, that's why. Flowers carry deep meanings and emotions, making them a timeless and heartfelt way to connect with others and express what words sometimes cannot.

But let's be honest, the main reason why we gift flowers is because everyone else does it : ). The act of gifting flowers is a tradition that was passed down from generation to generation. And when we were young, we saw our parents bring flowers to several occasions: weddings, baby showers, funerals and hospital visits. We took this as a social norm and started doing the same. We gift flowers because it’s a social norm.

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FAQs

Why do some people give flowers as a present?

People gift flowers because they are a universal way to express emotions. Whether it’s to celebrate love, offer condolences or simply show appreciation, flowers are a versatile and heartfelt gift. Their beauty, fragrance and symbolism make them suitable for any occasion, and they show that the giver has put thought and care into the gesture.

What is the meaning behind gifting flowers?

Gifting flowers carries a profound meaning that goes beyond the beauty of the blooms. Flower gifts symbolise emotions, ideas and sentiments, such as love, gratitude, sympathy or celebration. Each flower type has its own unique meaning, allowing you to convey your feelings in a thoughtful and symbolic way. For example:

  • Roses — Symbolise love and passion. Perfect for Valentine’s Day, anniversaries or romantic gestures.

  • Lilies — Represent purity, renewal and devotion. Ideal for weddings or new beginnings.

  • Carnations — Signify admiration, love and pride. Commonly gifted to mothers on Mother’s Day or to celebrate achievements.

  • Sunflowers — Represent joy, positivity and admiration. Great for birthdays, friendship celebrations or cheering someone up.

What is the power of gifting flowers?

The power of gifting flowers lies in their ability to evoke instant joy, gratitude and connection. Flower gifts show thoughtfulness, care and emotion, making them incredibly personal. They have the unique ability to brighten someone’s day, mark a special moment or provide comfort during difficult times.

Why do humans react so positively to flowers?

Humans react positively to flowers because they engage our senses and emotions. Research shows that exposure to flowers enhances mood, promotes relaxation and provides therapeutic benefits, making them a timeless source of joy and comfort. Flowers are also deeply tied to cultural traditions, symbolising love, renewal and life, which fosters emotional connections.

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